A successful web business needs to get repeat web traffic, particularly those that have just started on the internet. Usually, they face an uphill battle getting repeat traffic to their websites, and that is very important for the business to succeed. By following these tips you should attain repeat traffic to your website.
1.) Update your webpages frequently, because some search engines drop stagnant websites, or you can even put a date counter on your webpage to show when it was last updated.
2.) Offering additional value to your website. Reciprocal linking, for affiliates and partners you can place links to their websites and products and have them place links back to your websites. Advertise their ebooks or videos, if these products relate to your industry and are not in competition with your own products or services.
3.) Allow web surfers to ‘opt in’ to get discounts and special offers. Place a link on your websites to invite web surfers to ‘opt in’ to get a monthly newsletter or valuable coupons.
4.) Place a link to your primary webpage with a script ‘Book Mark or Add this site to your Favorites’.
5.) Place a link ‘Recommend this site to a Friend’ so that web surfers can email your website link to their friends or colleagues, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
6.) Brand all your websites so web surfers will always know they are on your websites. Incorporate consistent colors, logos and slogans and always provide a ‘Contact Us’ link on every webpage.
8.) Design a FAQ webpage which addresses most of the doubts and clarifications about your product, service or your company that will likely to be asked in the future. This will help to resolve most web surfers doubts on their first visit to your website.
9.) Make sure that each webpage on your website has appropriate titles and keywords so that web surfers can find their way back to your website if they lose the book mark.
10.) Never spam customers or web surfers, who have opted for newsletters from your website, with unsolicited emails. They may decide later that they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products or services. Never flood their email box with mail they no longer wish to receive, because they will certainly never come back to your website again.