It is possible for any business to make money online. It doesn’t’ matter how large or small your company is, or whether or not it’s web-based. The truth of the matter is that the internet is the primary medium for customers, employees, partners and investors to do research and therefore, it’s where any business should focus a good portion of its efforts.
So how does a business make money online?
Because of the limited nature of this article, we can’t go into detail on the virtually limitless ways in which a business can profit from the web. However, what we can do here is to discuss a core essential to allow any internet activity to bear the fruit of positive cash flow. This core essential is good writing. Or perhaps more accurately, great writing.
Before we explain exactly how and why writing is so important to help a business make money online, let’s first examine how revenue is generated on the internet. This is important because there are some types of businesses who may not believe the internet is worth a good deal of their attention. Here are just a few examples of the ways in which the web makes money:
- Direct sales of products, services and subscriptions.
- The selling of website space as advertising space when your website has a high level of traffic.
- Affiliate promotion of other related goods or services.
- Providing informative and / or entertaining content.
- Providing a medium for interaction between your business and those it effects.
- Using internet-based publication methods to increase your company’s influence and authority.
- Directly connecting some or all of the functions of your business to individual computers, phones, mobile devices and The Cloud.
This is hardly a complete detailed list. It’s meant only to illustrate the range of possibilities. It’s very clear that if you have an online store, membership-based web service or some other online point of sale it’s important to make use of the internet. However, no matter how large or small, it’s possible that every business can make money online, either directly or indirectly.
How does good writing help my business make money online?
The answer to this question could really be a series of articles, and in fact, that is what we hope to do. The simple answer to the question above is this: Quality writing is so important because when it comes to the internet, content is what we’re creating and promoting.
Content, although encompassing graphics, video, audio and text, is still dominated by written information. This is because written information is what search engines can read. Therefore, even if you write the script to and film a great YouTube video, you still have to write a great SEO title, description and keywords. No matter how you swing it, quality writing is what will help a business make money online.
The content that you create is permanent. Once it goes online, it’s searched, indexed, linked and shared. Often, once you put something online, especially something good, it will be copied and posted around the web. This is great for you, but keep in mind, it’s also forever.
Whenever you are considering how your business can make money online, try to think of each piece of content as an investment. In other words, if you write an article, or pay for it to be written by a quality copywriter, what is the expected effect? It may be that the cash that is generated will come when someone reads the article, then visits your website, then contacts a referral and then comes into your store and makes a purchase in person. So if the article costs you $25 to have written, and it generates a few sales over the next year, is it worth it? And when considering this, what is the negative effect, or the loss of revenue when you don’t have the same article written well.
Sometimes it’s difficult to see the long-term effects of a piece of copy. To carefully write or pay a good writer to create your internet content for your website, blogs, articles, press releases, advertising and marketing, you are investing in the profitability and influence of your company. This mindset is how you get on the road to your business making money online.