Generating free web traffic may be all the rage, but generating quality traffic in 2009 has changed with the new tools and tricks on the web. There are new sites, particularly social media sites, that can help you supercharge your Google listings.
But the rules are also somewhat tighter. There are also some tips that you need to do to get ahead.
Here are three tips for getting the best for your “money” – and you really don’t need to spend money to get good, high volume, quality traffic.
Tip # 1: The first thing you need is to have a good plan for how you’re going to generate traffic to your site. This is not just something that requires some ad hoc use of articles and blogs, but an integrated plan that has the overarching goal of achieving quality, targeted traffic.
The fact is you should not be just looking for high traffic – you should be looking for quality traffic. Google wants relevance. You need buyers. You need to marry relevance with your market so that your traffic is qualified traffic looking to buy from you or use your site in the way its intended.
Tip # 2: Make sure you have researched your market. You can do a lot of that online and there are great tools out there showing traffic volumes and popularity.
You should get out there and ensure that you are feeding a starving market, as they say. Once you know in your own mind what you’re looking for you’re going to be like the guy with the doughnut stand at the railway station – inundated with hungry travelers.
So don’t be the guy peddling stuff to a whole lot of people who don’t want to hear from you. Go to wear your hungry crowd is waiting. That requires some research. Then it requires some work. And finally it requires some intelligent application of tools and processes that will help you deliver quality traffic to your site.
Tip# 3: Ensure your ‘onsite optimization’ is done, using your carefully chosen keywords. All the traffic generation tactics in the world will be useless unless you use your best traffic tools – your keyword selection.
Then you need to ensure that you’re properly using your anchor text and website layout to obtain the best quality score you can from Google so that you stand a chance of putting your head above the crowd.
So you need to not only get a site that “optimized” with your keyword phrases, but you need a plan to take that to market. That means using the add-on tools like articles, blogs and autoresponders, but it also means using tactics for quality links to your site, which Google loves.
And remember the “R” Word: There are a variety of tools that are both free and paid for, but you need to know one thing above all else: work on relevance.
There are a whole bunch of things you can use to obtain good traffic volume, but you must first think about exactly who you’re looking to attract. Many newbies will focus on obtaining high traffic at the expense of obtaining targeted visitors.
To obtain targeted traffic is far more important and requires some research on your keywords and your overall business objectives.
The changing Net scene has made some tools and practices redundant and others have emerged as super-powerful weapons in the fight for quality traffic.
You need to sort the wheat from the chaff. That requires some thought. But the outcome is well worth it.