This strategy for how to make $200,000 in 10 easy steps requires some explanation. Once you understand the concept you will then have a formula for success you can repeat.
Okay, let’s say there are about 50 people outside your adventure store. You want to get them all to come in and hang out. So you offer, pizza, beverages, music, games and great social company for $5 each. Once you have a group of people inside the store and having fun, you offer them a local weekend retreat for a day to introduce them to rock climbing at a location that is close by and easy to get to for a modest $50 fee. This is step one of your plan.
For step two you continue to sell to the same group of people on the weekend day trip. This time you offer a full weekend adventure to a National Park to go Rock Climbing for $500.
Now we are ready for our third and final sales pitch. On the weekend during the National Park adventure, you offer them to plan a 2 week adventure in Thailand to climb over the Adaman sea for $5,000 each.
The above is a basic strategy for upselling a single group. Okay, now let’s assume that your cult of personality combined with your brilliant sales skills were combined to guarantee you 10% of almost any audience you sell to. And let’s also assume that your initial big bash party had 1000 participants. Here is a breakdown:
10% of 1000 = 100 x $005 = 500
10% of 0100 = 010 x $050 = 500
10% of 0010 = 001 x $500 = 500
That is not enough money to get us motivated. So what we need to do is vamp up our promotions and find a way to attract 10,000 people to our initial party. In order for this to work at 10% we would need 10,000 people to start out with and or 10 groups of 1000 people. But look at the difference with 10,000.
10% of 10000 = 1000 x $005 = 5000
10% of 01000 = 0100 x $050 = 5000
10% of 00100 = 0010 x $500 = 5000
10% of 00010 = 0001 x $5000 = 5000
However, you can hardly run an adventure program in Thailand with just 1 person. There must be at least a small group of 5 but 10 is easier to work with as many may adjust their schedule and or cancel. So to make this formula a guaranteed success there needs to be at least 100,000 people to start with. But look at how this drastically changes the formula:
10% of 100,000 = 10,000 x $005 = 50,000
10% of 010,000 = 001000 x $050 = 50,000
10% of 01000, = 00100 x $500 = 50,000
10% of 00100 = 0010 x $5000 = 50000
Now you might be saying to yourself. Wait a second. There is NO WAY I can attract even 1000 people to my house or store not to mention 100,000. But that is just a limited view. What if your house or store was on the Internet? Can you attract 1,000 people on the internet? If you can attract 1 person you should have a system to attract 1 million (theoretically).
So, if you can drive traffic to a Website for a particular program or offer and convert 10% of those and continue to convert 10% of each then the idea is rather simple. This can be done with 1 Web site generating 100,000 hits per YEAR or 10 Web sites generating 10,000 hits per year.
To be pessimistic, you could say that what if you only received 50% of this formula’s success. That is still a 100,000 dollar internet based income. Getting 10,000 hits to a web site might seem like the real challenge, but in time invested in content, content, content – external and internal, then one could indeed generate a solid force. It might be possible to get 100,000 hits per MONTH which should be the goal. I like 2’s, so I feel we should have a goal of getting 200,000 hits per month to your MAIN Web site in order to focus on conversions. The plan is that, we have to do the math on traffic generation.
For example – if we sent out 1 article and it generates 10 hits then we know that 1 = 10 in the article department per month. So 10 articles would = 100 hits and 100 articles would = 1000 hits. Naturally writing 1000 articles is a bit of a challenge, so it might be best to write 100 article to get our base 1000 hits and then to focus on submitting these articles to 10 key locations which would give us 1000 hits from 100 articles. Naturally, this number would be closer to 10,000, but we have to think with a plan for the worst – expect the best attitude.
So we have 1 tool to pull in 10,000 new hits per month.
With the above mentioned and at least 10 (shoot for 20) other strategies in order to reach our 200,000 hits per month challenge. Here are a few:
01 Article submissions
03 SEO for web sites (should have as many as possible up)
04 Affiliates (100 sites promoting your site)
05 Pay Per Click advertising like – AdWords
06 YouTube video popularity contests
07 Community sites like Facebook, Myspace, Twitter etc.
08 Advertising in related magazines
09 Banners and promotions on related Web sites
10 Links with other sites
I believe it would take a minimum of 1 month to truly implement and focus on each of these strategies to get the most out of them. Do the easiest and fastest ones FIRST. Make proper use of Google Analytics and DON’T stop until you get to 200,000 hits. Yes, this is a THINK BIG strategy, but keep in mind that if you only reach 25% of this goal you will still be on your road to success.