In these amazing times of websites, blogs, and social networks, the ways by which new customers are drawn to a business are vastly different from the way they were even five years ago!
With so many entrepreneurs competing with you for business, what can you do to make your brand stand out among the others? From a distance, one company’s widget looks an awful lot like another’s. So what is the thing that will turn people’s heads and draw them to your storefront?
It often comes down to the story… the story behind your brand!
What is Brand Story?
A brand story can be a very important branding tool, if you know how to use it to your advantage. Your brand story is not an over-hyped branding word, but a means of focusing your communication around a central theme and creating consistent brand messages. It simply serves as a means of telling people about your business: How it all started, what inspired you to set it up, challenges you faced, etc.
Brand stories create excellent relationships between customers and the business.
When all is said and do…