Daily Archives: September 18, 2017»

Using Color Psychology to Sell Your Home

When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale? You’ll find many […]

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How To Brand Yourself, Your Business or Your Blog [Branding 101]

What is branding? What is a… personal brand?

It has become a bit of a buzzword out there. Social media gurus throw this term “personal brand” around and you’ve got a whole lot of people thinking about their brand. However, merely being out there and tweeting a lot doesn’t mean you’ve necessarily got a brand.

A lot of people are using this word but they don’t completely understand what the heck it actually means. They’re just using it because they hear a lot of people use it and they think it’s fancy marketing jargon, so they’re going to use it, too.

But, what is this thing?

Why do large companies spend tons of time and a whole lot of money figuring this branding thing out for themselves?

But, more important, how does this stuff translate over into you and your own blog?

So, let’s discuss what a brand actually is. Let’s make this useful and something that applies to us.

What is a BRAND?

What is a brand? When you really get down to it is a mental image picture.

Keep this in mind – we all basically think in “pictures”. We don’t tend…

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6 Quick Tips for Developing Your Own YouTube Channel

With over a billion users watching hundreds of millions of hours each day, it is clear why so many people consider starting their own YouTube channel. The platform offers the chance, whether individually or as a business, to reach a huge global audience, allowing you to build your brand and cash in on ad revenues. […]

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