Online business competition is ruthless these days. The key is keeping up with the trends, and if you have not created a video to market your business, you are getting behind. Keep reading to find out how to leverage it for business success. Video marketing gives you a way to be more personal with your customers. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Offer free samples to those whose questions you answered! Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers. Find the right person for the video. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.
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