In these amazing times of websites, blogs, and social networks, the ways by which new customers are drawn to a business are vastly different from the way they were even five years ago!
With so many entrepreneurs competing with you for business, what can you do to make your brand stand out among the others? From a distance, one company’s widget looks an awful lot like another’s. So what is the thing that will turn people’s heads and draw them to your storefront?
It often comes down to the story… the story behind your brand!
What is Brand Story?
A brand story can be a very important branding tool, if you know how to use it to your advantage. Your brand story is not an over-hyped branding word, but a means of focusing your communication around a central theme and creating consistent brand messages. It simply serves as a means of telling people about your business: How it all started, what inspired you to set it up, challenges you faced, etc.
Brand stories create excellent relationships between customers and the business.
When all is said and do…Read more...»
For more than 40 years, the Bobcat Company has been a well known name in heavy equipment for construction and farming purposes. When the term Bobcat is mentioned, it can either refer to a machine known as a skid loader or a compact excavator. These pieces of heavy equipment are actually versatile, with various attachments […]Read more...»
JVZoo had an amazing time at the Traffic & Conversion Summit this year. It was both an honor and a privilege to be a part of such an exceptional gathering of marketing geniuses.
Not only did we enjoy great company, but we couldn’t have asked for more beautiful weather or a more pleasurable atmosphere. The T&C staff was extremely helpful with the planning and preparation process. Their hospitality throughout the event was spectacular!
We would like to give a HUGE shoutout to Anna, Jessica, and Kevin for coordinating and designing our booth. They did a great job and were able to speak to many wonderful attendees of the highest caliber!
Our …Read more...»