Social media is here to stay. If you’re currently not using it to its fullest potential, you’re doing yourself a disservice. Keep reading, to learn more about a few social media marketing facts you might not already know.
Worldwide Internet Users
One of the coolest things about social media marketing is the fact that you’re no longer prohibited from offering your goods and services to certain parts of the world. You can sell to people around the globe.
As of January 2017, the country with the most Internet users was East Asia. 932 million people there surf the net. In comparison, there are 637 million European users and 320 million users in North America that pay attention to social media. With smaller countries factor in, you’re now working with a humongous potential customer base.
Active Social Media Users
Add up all social media accounts, across the most popular platforms, and you come up with a number equal to just over 5.5 million. This number represents 176 million more accounts than the previous year. As far as mobile users are concerned, 12 new accounts are opened every second.
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